I bought this before it got cold so that I could keep my hands in my pockets during the cold season and it's been working great. It's also nice to know my dog is firmly attached to me so if she pulls suddenly the leash is not going to slip out of my hand.
No, really, it is wayyyyy brighter than you can tell from the photos. I know because I tried taking photos of it, and they do not compare. I was super surprised when I opened the package. Perfect neon orange/pink. My dog is a black dog, and she is poppin' in her new collar! We will always be able to find her, a plus because she is a runner. Thank you, Lucky Dog. Well-designed and made collar. And it is fun on a black dog.
Product is quality material. It holds up well with no fraying. We love the neon orange!