No, really, it is wayyyyy brighter than you can tell from the photos. I know because I tried taking photos of it, and they do not compare. I was super surprised when I opened the package. Perfect neon orange/pink. My dog is a black dog, and she is poppin' in her new collar! We will always be able to find her, a plus because she is a runner. Thank you, Lucky Dog. Well-designed and made collar. And it is fun on a black dog.
Product is quality material. It holds up well with no fraying. We love the neon orange!