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⛱️🌞🌺 Spring/Summer Collection Is Here! 🌺🌞⛱️

Check our seven newest designs which will surely turn heads this spring and summer!

Shop the collection!

Fi Collar Band - The Goochie

Regular price $39.99

Shipping calculated at checkout


*Please note, these collars do not include the actual Fi Smart Dog Activity Tracker and will not work as a collar without one. Buy your Fi Smart Dog Tracker here

The Fi Tracker is perfect for active pups and we make stylish collars that pair perfectly with it. Every Fi Dog Collar Band comes equipped with genuine Fi end-links. Our collars are made with ultra-durable 1” poly-cotton webbing and genuine military-spec acetal plastic Duraflex™ buckles. Choose between solid brass and stainless steel hardware. All you have to do is attach your tracker and you're ready to go! Handcrafted in Austin, Texas.


  • Dries quickly
  • Incredibly strong, lightweight and comfortable (breaking strength 500+ lbs.)
  • Stretch-resistant
  • Shrink-resistant
  • Fade-resistant
  • Mildew-resistant which means it’s stink-resistant.
  • Easy to clean
  • Soft to the touch

Not sure what size you need?  Our fit guide can help!

Recommended Cleaning: Detach Fi Smart GPS tracking device from collar bands. Place collar bands in an old sock and toss them into the washing machine. Air dry. We DO NOT recommend you dry in the dryer. For deeper cleaning, hand wash using a little bit of dishwashing soap and a soap brush. Work soap into a lather and lightly scrub both sides of the collar until clean. Rinse completely under cold water and lay on the counter to air dry. The colors will be bright again. Just like new!

Customer Reviews

Based on 40 reviews
Jennifer Callahan
Gucci for the win!

I ordered the “Gucci” themed Fi collar in honor of Dawn Staley for my pup. Collar looks amazing and is exactly as expected!

Joseph Iasparro
Awesome collars

I ordered 2 collars, one for each of my dogs. I was very impressed when I received them both. The quality was fantastic, I love the engraving on the buckle. Very easy to attach my Fi. Highly recommend.

Amber & Ventis

My Ventis looks so sassy in her new "Gucci" collar. It fits her Fi perfectly. Defiantly buying more.

Isabella Lopez
Goochi Collar and leash

Amazing quality this is by far my favorite collar everyone 10/10 recommend

Camille Bradbury
Cutest and well made collar

I love my new collar from Lucky + Dog Austin. Feels well made, great material, colors are vibrant and doesn’t seem like they will wear out, is much better than my other dog’s collar which I got from another company - wish I would have gotten 2 from Lucky Dog.